Parece que los engranajes de la maquinaria publicitaria del canal ABC se han puesto en marcha para empezar la cuenta atrás para el estreno de la segunda temporada de Pushing Daisies. Así, en un comunicado de prensa hecho público hoy, ha desvelado una peculiar gira promocional bautizada como “Pushing Daisies Touch of Wonder Tour“. Esta peculiar gira se realizará a través de diez ciudades de los principales mercados televisivos americanos tales como, Los Ángeles, Nueva York, Chicago o San francisco. La principal atracción de esta gira será un réplica del escenario de “The Pie Hole“, donde los asistentes podrán degustar tarta gratis mientras son atendidos por el personal del establecimiento. La decoración que conocemos por la serie, se completará con globos con el logo de la misma, pósters, sobreimpresiones de margaritas en el suelo y pantallas de plasma en las que se reproducirán escenas de la serie. Si ya es impresionante el decorado, no lo será menos la forma de publicitarlo, con camareras paseando en biciletas decoradas con margaritas que dirigirán a los transeúntes al lugar adecuado. Y, por último, el merchindising: imánes de nevera, corta-tartas y espátulas serán los recuerdos que los visitantes se podrán llevar a casa, todo ello con la imagen de la serie.

Dicha gira se podrá seguir en la página www.PushingDaisiesTour.com, donde se podrán ver imágenes y enviar “margaritas” virtuales con mensaje a tus amigos.

 Las ciudades afortunadas, fechas y lugares serán:

• 31 de agosto en Anaheim (California), en Downtown Disney.
• 7 de septiembre en San Francisco (California), en la plaza Ghirardelli Square (Chocolate Festival).
• 10 de septiembre en Los Ángeles (California), en la 3rd Street Promenade de Santa Mónica.
• 12 de septiembre en Las Vegas (Nevada), en el Centro Comercial Fashion Show.
• 14 de septiembre en Phoenix (Arizona), el el Complejo Westgate.
• 17 de septiembre en Denver (Colorado), en la Plaza Larimer.
• 20 de septiembre en Dallas (Texas), en el Addison Oktober Fest.
• 24 de septiembre en Chicago (Illinois), en el Parque Lincoln.
• 26 de spetiembre en Philadelphia (Pennsilvania), en The Shops de Liberty Place.
• 29 de septiembre ne Nueva York (Nueva York), en Times Square.

En cuanto empiecen a salir imágenes de esta promoción, os mantendremos informados. Podeis leer el comunicado de prensa oficial tras el salto.

Wednesday, August 27, 2008
ABC Television Network
PRESS RELEASE - PRESS RELEASE - ENTERTAINMENT -
“PUSHING DAISIES TOUCH OF WONDER TOUR” RELEASE  
 
ABC BRINGS EMMY-NOMINATED “PUSHING DAISIES” TO YOUR HOMETOWN
“Pushing Daisies Touch of Wonder Tour” Gives You a Chance to Dine on Free Pie at The Pie Hole

 Markets Include Anaheim, Los Angeles, San Francisco, Las Vegas, Phoenix, Denver, Dallas, Chicago, Philadelphia and New York City
Leading up to the second season of the Emmy®-nominated series “Pushing Daisies,” ABC is bringing the interactive experience of Ned’s bakery, The Pie Hole, to ten major markets across the country. Guests will be able to enjoy free pie and the company of an outgoing restaurant staff, all while experiencing charming décor from the show’s set. Balloons with the show’s logo, posters and daisy decals on the floor will be the icing on The Pie Hole.

In addition, “Pushing Daisies” footage will play on plasma televisions on site, and waitresses on whimsically decorated daisy bicycles will direct people to the restaurant prior to the event. Guests will also have the opportunity to receive branded “Pushing Daisies” magnets, pie-cutters and spatulas. Visitors will turn into fans as they fully immerse themselves in the fantasy world of “Pushing Daisies.” To top things off, a “Pushing Daisies” microsite will chart the mobile Pie Hole’s travels and offer fun send-to-a-friend Daisy messages online at www.PushingDaisiesTour.com.

“Pushing Daisies Touch of Wonder Tour” Dates and Locations:

Date            Location
August 31        Anaheim, CA - Downtown Disney
September 7        San Francisco, CA - Ghirardelli Square- Chocolate Festival
September 10        Los Angeles, CA - Santa Monica 3rd Street Promenade
September 12        Las Vegas, NV - Fashion Show Mall
September 14        Phoenix, AZ - Westgate Complex
September 17         Denver, CO - Larimer Square
September 20        Dallas, TX - Addison Oktober Fest
September 24        Chicago, IL - Lincoln Park
September 26        Philadelphia, PA - The Shops at Liberty Place
September 29        New York, NY - Times Square

About “Pushing Daisies”
From Bryan Fuller (”Heroes”) and Barry Sonnenfeld (”Men in Black”) comes an unprecedented blend of romance, crime procedural and high-concept fantasy in a forensic fairytale about a young man with a very special gift. Once upon a time, a mild-mannered boy named Ned realized he could touch dead things and bring them back to life. Grown-up Ned puts his ability to good use, not only touching dead fruit and making it ripe with everlasting flavor, but working with an investigator to crack murder cases by asking the deceased to name their killers. But the tale gets complicated, as all tales do, when Ned brings his childhood sweetheart, Chuck, back from the dead and keeps her alive. Chuck encourages him to use his power to help others, instead of merely solving mysteries and collecting the rewards. Life would be perfect for Ned and Chuck, except for one cruel twist: If he ever touches her again, she’ll go back to being dead, this time for good.
Emmy nominee Lee Pace (”The Good Shepherd,” “Soldier’s Girl”), Golden Globe nominee Anna Friel ( “Goal” film series, ” upcoming “Land of the Lost,”), Chi McBride (”The Nine,” “Boston Public”), Tony nominee Ellen Greene (”Little Shop of Horrors”), Emmy® and Tony winner Swoosie Kurtz (”Huff,” “Sisters”) and Emmy® nominee and Tony winner Kristin Chenoweth (”The West Wing”) star in the visually stunning series from Living Dead Guy Productions, the Jinks/Cohen Company, in association with Warner Bros. Television. Tony winner Jim Dale, reader of the “Harry Potter” series of audio books, is the narrator.

In addition to Fuller and Sonnenfeld, Dan Jinks & Bruce Cohen (Academy Award-winning producers of “American Beauty”) and Peter Ocko (”Boston Legal,” “Dead Like Me”) serve as executive producers. In its first season “Pushing Daisies” garnered a Directors Guild of America Award and a Gracie Award, and received an astounding twelve Emmy®, Golden Globe, Writers Guild of America and Edgar Award nominations.